We are a mother-daughter owned and operated business. Kathy and her daughters launched the shop in 2015. Kathy is the owner and has a long history of retail merchandising and creating experiences. Kelsey is the creative director and buyer for the store. She is also a seasoned photographer - you can find prints from her travels and her life in Serenbe in the shop. Lindsay manages events and marketing. Shelby is the founder of one of the shop's most popular lines - BE Designs.