Before the shop opened, sisters Kelsey and Lindsay had a successful run with their lifestyle and culture blog, You’ve Been Noted.  Highlighting the work and vision of creatives, movers and shakers in Atlanta, YBN provided a platform to showcase the city’s hidden talent and rising stars.  We took that mission one step further by introducing The Ballog Night Market – an event to bring artists together and showcase their works. The seasonal market evolved into a pop-up shop in Serenbe. And thanks to the overwhelming response from both the customers and artisans, we decided to make The Ballog a mainstay in the community.